MY EXPERIENCE IN THE BEAUTY INDUSTRY
For 7 years, I worked in Beauty at AlmapBBDO creating advertising for O Boticário, the largest Brazilian perfumery and beauty brand. I've selected some projects from that time to showcase in my portfolio.
THE GIF TATOO
We introduce a new perfume inspired by the delicate narcissus flower, and took it to the next level with a bold collaboration. We commissioned a talented tattoo artist to create a stunning back piece featuring a branch of narcissus flowers on our commercial actress. The result was mesmerizing, and we encouraged our followers to share it on social media. The buzz was huge, with countless requests to get the same tattoo. As a special treat, O Boticário surprised a fan who engaged with the post by gifting them a real tattoo of the design.
PRINTS
Take a look at some of my print ads that showcase my craft and design in the beauty industry.
OOH • AIRPORT TUNNEL
The arrivals hall at Curitiba's Afonso Pena International Airport was transformed into a huge barbershop to celebrate Men's Day, displaying the entire Boticário Men line.
Right Side
Left Side
Backlight on the access staircase
