MADE WITH AI (Artisanal Intelligence)
Since 1953, Maker's Mark has been crafting bottles with soul. Each one is a one-of-a-kind masterpiece, with hand-cut labels, hand-rotated barrels, and unique wax seals. It's a 100% handmade process that defies the digital norm. In a world where generative images reign supreme, we took a bold stance: no retouching, no manipulation, no AI. Just pure, unadulterated craftsmanship.
We brought this handmade philosophy to life through a series of unique posters, each one a work of art signed and numbered by the artists themselves. These weren't just slapped up on billboards – they were carefully distributed in bars and supermarkets, where bourbon lovers could appreciate their beauty. Every poster was crafted using traditional techniques like collage, woodcut, and letterpress typography, bringing the story of Maker's Mark to life in a tactile way.
Even our digital campaign pieces got the handmade treatment, each one bearing a unique serial number. We documented the entire creation process and shared it with the Bourbon-loving community on social media, giving them a behind-the-scenes look at the artistry that goes into every bottle. Just as every bottle of Maker's Mark is one-of-a-kind, every ad in this campaign is a singular work of art too.
Collage
Collage
Bartender
Collage
Collage
Letterpress
Letterpress
Bartender
Letterpress
Letterpress
Woodcut
Woodcut
Bartender
Woodcut
Woodcut
ARTISTS
